LUX MEDIA GROUP INC.

CREATIVE DIRECTION | DIGITAL MARKETING | EVENT MANAGEMENT | BASED IN TORONTO, ON - WORKING WITH CLIENTS WORLDWIDE

CFG is pleased with Kelsi’s level of professionalism, diligent work ethic and commitment to the role and responsibilities in all departments she was involved in.

As an imperative Executive for our organization, Kelsi showed dedication to all assigned tasks with great attention to detail.
— Canada Fashion Group

Toronto Men's & Women's Fashion Week

Roles 2016 - Present
Executive Assistant to Founder, Jeff Rustia, Social Media Manager,
Graphic Designer, Photographer and Canada Fashion Conference Manager

 Photographer: Kelsi Gayda

Photographer: Kelsi Gayda

 Photographer: Kelsi Gayda

Photographer: Kelsi Gayda

CANADA FASHION CONFERENCE

Canada Fashion Conference is in association with Canada Fashion GroupFashion Zone at Ryerson UniversityTOM - Toronto Men's Fashion WeekTW Toronto Women's Fashion Week and RADmag!

The conference included a designer and buyer panel along with a creative imagery workshop where attendees created the perfect image with live models!

Some of the panelists included:

Lesley Hampton
Daniel Christian Tang
Rhowan James
Uncle Otis
Shenaz Mohammed with Charter of Fashion
Georgia Esporlas - Director of Photography for TOM*/TW
Aline Kazazian - HBC Menswear
Suzanne Timmins
Jennifer Pilkington
Tanya Watt
....AND MORE! 

TOMTW_1200x600_CFCGRAPHICS_FW18_v10_CFG.jpg
 From Left to Right: Canada Fashion Conference Managers, Kelsi Gayda and Lindsay Romoff, Executive Directors of Canada Fashion Group, Roger Gingerich and Jeff Rustia, Fashion Designers Lesley Hampton and Rhowan James

From Left to Right: Canada Fashion Conference Managers, Kelsi Gayda and Lindsay Romoff, Executive Directors of Canada Fashion Group, Roger Gingerich and Jeff Rustia, Fashion Designers Lesley Hampton and Rhowan James

 Canada Fashion Conference Photography Workshop

Canada Fashion Conference Photography Workshop

 Canada Fashion Conference Photography Workshop

Canada Fashion Conference Photography Workshop

EXECUTIVE ASSISTANT TO JEFF RUSTIA

  • Building the Toronto Women’s Fashion Week industry list from scratch

  • Building on the Toronto Men’s Fashion Week industry list

  • Reaching out and handling daily inquiries of high ranking VIP’s, sponsors, mayors and celebrities

  • Creating tailored industry invites

  • Graphic design

  • On-site assistance

  • Organizing and assisting sponsors

SOCIAL MEDIA MANAGEMENT

  • Created and managed the Toronto Women’s Fashion Week social media channels (Instagram, youtube, facebook and twitter) 2016 - 2017. The channels have grown to 21.3k + followers.

  • Managed 40 social media volunteers during Toronto Men’s & Women’s Fashion Week FW17

  • Managed the Toronto Men’s Fashion Week social channels 2016 - 2017. The channels have 15k + followers

  • Assisted in creating a social media manual for volunteers to follow in upcoming seasons

 TORONTO WOMEN’S FASHION WEEK

TORONTO WOMEN’S FASHION WEEK

 TORONTO MEN’S FASHION WEEK

TORONTO MEN’S FASHION WEEK

PHOTOGRAPHY

  • Our photography was used for social media promotions with reputable brands such as Essie, Maybelline and Redken

17125820_1778884305773136_4149135684373839872_n.jpg
16908715_112576669271275_7625782346070884352_n.jpg
17076416_396986433990339_3282640411956346880_n.jpg
17077469_183877092111316_8096222715435810816_n.jpg
17126755_418436041839682_5631889997045956608_n.jpg
17125679_161642714346791_348192972916916224_n.jpg

IN LOVING MEMORY OF Founder of CANADA FASHION GROUP &
TORONTO MEN’S AND WOMEN’S FASHION WEEK, JEFF RUSTIA